When it comes to branding, many people use the terms "brand" and "logo" synonymously. Well, let me tell you, this is not the case. Understanding the difference between the two is an essential understanding to have when creating your brand strategy.
So, What is a brand?
Your brand is the overall perception that people have of your business. It's the emotions and feelings evoked when they hear your brand name or see your products. Your brand is more than a logo or tagline. It's the essence of who you are, what you stand for, and how you do business. Your brand is what sets you apart from your competitors and helps to create loyal customers.
What is a logo?
A logo is a visual representation of your brand. It's the symbol or wordmark used to identify your brand. A logo is an important part of your brand identity, but it's not your brand.
The Difference Between a Brand and a Logo
The main difference between a brand and a logo is that a brand is intangible, while a logo is the tangible visual representation of that brand. A brand is the sum total of all the experiences and interactions that people have with your business, while a logo is just one part of your brand's visual identity.
Why Understanding the Difference is Important
Understanding the difference is important because it helps when creating your brand strategy and visual identity. Knowing your brand is the foundation of your business, and your logo is just one part of that foundation, you can lay the groundworks for a logo and visual identity that speaks directly to your audience. Considering aspects like tone of voice, brand positioning and target audience will go a long way in creating a logo consistent with you brand story.
Conclusion
To sum up, a brand and a logo are not the same. Your brand is the overall perception people have of your business, while a logo is a visual representation of that brand. By understanding the difference, you can create a strong brand strategy and effective brand identity that speaks to your audience and is consistent with your brand story, setting you apart from your competitors.